Let creativity meet profitability.

Trust your brand experience to an expert. With over 20 years of experience in retail, Suzi West, aka The Retail Sherpa, aligns your product and brand with your financial goals to ensure customer response and advocacy. 

Design Expert Specializing in Experiential Environments,
Marketing and Brand Strategy.

Merchandising + Marketing + Communications.
Offering authenticity to clients by fully understanding aesthetics, strategy
and consumer psychology.

View Projects
Featured
Homage, Easton Town Center
Homage, Easton Town Center

Fixtures were curated, as well as created by a local woodsmith and metal worker. 
Basketball court flooring was up-cycled to become a wall texture, as well as integrated into the fixture designs.
Antique and vintage signage and props were curated and displayed to aid in the storytelling of the brand.

Wall Merchandising
Wall Merchandising

Cabinets were custom created to showcase styles, as well as manage inventory requirements. 
The cabinet concept was inspired by locker rooms and trophy cases to aid in the storytelling of the brand identity.

Graphics and Marketing
Graphics and Marketing

Large scale graphics and visual texture were an important part of the interior merchandising. 
Engaging elements and merchandising "discovery" ensured an interaction with guests who aided the marketing of the brand through social media platforms.