Homage

Homage, Men's and Women's Apparel and Accessories Brand

Contracted as project manager, environmental designer and visual stylist to curate and design all fixtures and props, oversee construction build out and merchandise floor ready goods for multiple locations.

Homage, Easton Town Center

Fixtures were curated, as well as created by a local woodsmith and metal worker.
Basketball court flooring was up-cycled to become a wall texture, as well as integrated into the fixture designs.
Antique and vintage signage and props were curated and displayed to aid in the storytelling of the brand.

Wall Merchandising

Cabinets were custom created to showcase styles, as well as manage inventory requirements.
The cabinet concept was inspired by locker rooms and trophy cases to aid in the storytelling of the brand identity.

Graphics and Marketing

Large scale graphics and visual texture were an important part of the interior merchandising.
Engaging elements and merchandising "discovery" ensured an interaction with guests who aided the marketing of the brand through social media platforms.

Inventory Management

Balancing the merchandising of product with the inventory requirements was an important piece of the puzzle for this former E-Commerce only brand.
Inventory Management was well planned during the conceptualizing of the store design to ensure profitability.