Notable for developing 50+ SKUs of CBD body care, skincare and beauty products sold nationwide. Led the company with educational insight and expertise of Cannabis products and merchandising.

Assessed cannabis market and determined strategic business opportunities through extensive research and patterning of over 75 locations and 300 brands.

Introduced and promoted new products by developing time-integrated plans with marketing, manufacturing, compliance, and packaging teams.

Determined product pricing by utilizing market research data and reviewing production and sales costs.