Bath and Body Works

Bath and Body Works, Fragrance and Personal Care

Contracted as a designer, merchandiser and stylist. Responsible for the merchandising of floor ready goods and brand elevation to align with the new store projection and prestige openings.

Worked with Store Design and Construction, Marketing and Operations on logistics and inventory management to create a synergistic presentation that met capacity needs to drive volume for key seasons.

Destination Merchandising

Bath and Body Works navigation is primarily based on fragrance choices and a distortion to the top selling scents. Each program is supported by product layering, giving the consumer a variety of options to wear their favorite scent.

Adjacent merchandising and fixture compression guides the customer through the store and entices him/her to select multiple items for bath and home.

BBW Holiday Entry Zone

Propping and styling, coupled with POS requirements and inventory management visually communicated abundance, as well as drove incremental sales through layering of adjacent products and accessories.