Aeropostale

Aeropostale, Men's and Women's Apparel Brand
Live Love Dream, Junior's Casual Fashion

Contracted as a stylist and merchant to curate fixtures and props, merchandise floor ready goods and assist in "animating the brand" for Flagship location in Times Square, NY.

The project was completed in less than 4 weeks, including procurement of vintage and antique details, as well as store opening merchandising and on floor styling.

AERO Souvenir Shop

Nearly adjacent to 42nd street and the thick of tourism in New York, the first floor of the Aeropostale flagship had an architectural element that allowed the retailer to partition the area for extended hours and to serve as a stop and shop for tourists from around the globe.

Merchandising of the number one item, the AERO graphic tee, created an opportunity of advertising similar to the New York paraphernalia stores that populate the area.

Times Square SoHo Room

Previous to this flagship location, men's and women's fashion had not been integrated into a shopping experience. As well, merchandising decisions were driven by price, rather than outfitting.

The merchandising of the SoHo room required the authoring of a new approach to signage, as well as associate training.

Men's Casual Displays

Women's Casual Displays

Live Love Dream

LLD began as an interior department within the Aeropostale stores and eventually grew to become a free standing store. Requiring a different approach to merchandising and storytelling, I was contracted again as stylist and curator to animate the brand.

Styling and Propping

Prop sourcing and styling for both the upper displays, vignettes and wrap desk area were required by the brand to create the look and feel of a "dorm room".