Client: WEST NYC, Athletic Lifestyle Footwear, Streetwear and Fashion Accessories.

Project: Design, Merchandising, Styling and Curating.

Detail: Contracted as a stylist and merchant to curate fixturing, furniture and props. Store updates included manufacturing reclaimed wood shelving and identifying a signature color and feel for the upper west side retailer. Responsibility to merchandise floor ready goods and assist in creating an environment to support “the coolness” of the brand.  WEST NYC is a sub-brand of the long established Tip Top Shoes. Lester Knows. Enough Said.

BEST SHOP as recognized by Time Out New York

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